The Brighton Collection is a boutique development of 10 residences in the heart of Brighton, well connected to transport, the fashionable High Street and the infamous Brighton Beach.

Aimed at a local downsizers market, the campaign hinged on reassuring the target market that downsizing didn’t mean sacrifice, and that they were buying into an extremely unique project, due to its level of finish and small density. I created a concept around Brighton’s reputation as a high end fashion strip, and pitched the residences as unique, but part of a cohesive collection, much like a fashion line.